International expansion continues to be on top priority for most business owners as a high percentage of global shoppers purchase goods from overseas stores.When it is about creating an ecommerce site for business, most retailers consider to choose Magento for the advantages and features that it offers as a platform for international growth.
Magento Enterprise development comes with some brilliant in built functionality that specifically allows the creation of many regional storefronts around a centralized backend. There is a range of considerations that the retailer has to think before they can meaningfully expand into the overseas market.
Speaking the Local Language:
The first step that you should take to target international consumers is to understand the local people and offer them information in their own language. To build that trust, you have to think about the ecommerce theme that can cope up with multiple languages for both product and services.
Good translation is not all about a one to one relationship between words, but retailers should also understand the local culture in order to capture the local audience, when it is about selling the products or services online. It is important to make sure that the website translations extend to social media, emails, marketing and other advertising campaigns.
Payment Modes:
Many retailers have the idea that accepting MasterCard, Visa, and PayPal will get them covered everywhere. But this is not the case. There are many people who want to pay cash on delivery and also look for safe mobile transactions or want to pay by real time bank transfers, direct debits, paper based payments, offline credit transfers and etc.
Making the payment mode easy for the consumers will surely lead to more sales in each global market. Also, be prepared to show the approximate pricing in any currency even though you can accept payments in only a few.
Delivery and Returns:
Delivery and returns are some core points that needs to be considered during the global expansion of your Magento ecommerce development site. As a retailer you should be able to offer competitive delivery in a very commercial and viable way by using an efficient logistic infrastructure.
Make sure that your shipping costs are totally clear so that consumers don’t abandon your site during the checkout process. You can contact some reputed local couriers having a good reputation.
Returning policies should be mentioned very clearly while keeping in mind the laws of different territories. Local distance selling regulations should be considered before deploying the regional returns policies.
No matter whatever your return policies are, your Magento website should include every information about international returns to the customers so that they can review before making a purchase.
Customer Support Service
The ability to respond in a local language is the first step to an effective customer service. Your Magento store should have a customer support service who can speak the native language to handle the customer issues or requests.
Today, there are several digital customer service desks that can centralize all the customer queries from various channels into a single interface and handle the translation.
To conclude, we can say that going global isn’t an easy task as you have to take care of both the commercial and the technical aspects to enable a valid retail operation in each of your targeted market.
Also Read: Features That Can Make Your One Step Magento Checkout Process Easy and Simple
Magento Enterprise development comes with some brilliant in built functionality that specifically allows the creation of many regional storefronts around a centralized backend. There is a range of considerations that the retailer has to think before they can meaningfully expand into the overseas market.
Speaking the Local Language:
The first step that you should take to target international consumers is to understand the local people and offer them information in their own language. To build that trust, you have to think about the ecommerce theme that can cope up with multiple languages for both product and services.
Good translation is not all about a one to one relationship between words, but retailers should also understand the local culture in order to capture the local audience, when it is about selling the products or services online. It is important to make sure that the website translations extend to social media, emails, marketing and other advertising campaigns.
Payment Modes:
Many retailers have the idea that accepting MasterCard, Visa, and PayPal will get them covered everywhere. But this is not the case. There are many people who want to pay cash on delivery and also look for safe mobile transactions or want to pay by real time bank transfers, direct debits, paper based payments, offline credit transfers and etc.
Making the payment mode easy for the consumers will surely lead to more sales in each global market. Also, be prepared to show the approximate pricing in any currency even though you can accept payments in only a few.
Delivery and Returns:
Delivery and returns are some core points that needs to be considered during the global expansion of your Magento ecommerce development site. As a retailer you should be able to offer competitive delivery in a very commercial and viable way by using an efficient logistic infrastructure.
Make sure that your shipping costs are totally clear so that consumers don’t abandon your site during the checkout process. You can contact some reputed local couriers having a good reputation.
Returning policies should be mentioned very clearly while keeping in mind the laws of different territories. Local distance selling regulations should be considered before deploying the regional returns policies.
No matter whatever your return policies are, your Magento website should include every information about international returns to the customers so that they can review before making a purchase.
Customer Support Service
The ability to respond in a local language is the first step to an effective customer service. Your Magento store should have a customer support service who can speak the native language to handle the customer issues or requests.
Today, there are several digital customer service desks that can centralize all the customer queries from various channels into a single interface and handle the translation.
To conclude, we can say that going global isn’t an easy task as you have to take care of both the commercial and the technical aspects to enable a valid retail operation in each of your targeted market.
Also Read: Features That Can Make Your One Step Magento Checkout Process Easy and Simple